Introducing me, and my team.

The only reason to leave a well-paid job is so you can love what you do, every day. I launched Sugarfly in 2010 because I wanted to work with many brands, and follow my passions for travel, wine and food. This led to me to develop a boutique agency with a focus on wine and travel brands, and work with the most talented people I know.   I have over 18 years of marketing experience in the travel and wine industries.  Depending on the project, I either work alone, or engage  with the best designers and developers in the business to deliver exceptional projects.  Here’s a little about me and my collaborators.

Mindy Joyce

Founder, Marketing Consultant, Sugarfly, Inc.

My passion for marketing started when I was young.  I’ve taken on dozens of challenging and exciting roles in the travel and wine industries over the past 18 years.  Since launching Sugarfly in 2010, I have managed marketing campaigns and PR strategies for travel, wine and luxury brands, from New York, to Napa, to Jamaica.  From small beginnings in New Zealand, I started my career in Los Angeles and had the great privilege of representing my country as Marketing Manager for Tourism New Zealand, championing the country’s award-winning destination marketing campaign.  In the five years that followed I moved to New York to take on an exciting, and challenging role as Senior Marketing Director at Travelzoo (NASDAQ: TZOO).  Between several consulting opportunities, I spent one year at Lot18, a private sale site for wine enthusiasts as Senior Director of Experiences.  During my time in the travel industry I was named as one of the top 35 executives under 35 in the online travel industry by PhoCusWright.  In 2016 I completed a Diploma of Wine & Spirits from the Wine & Spirits Education Trust (WSET).  For my professional bio please visit my LinkedIn profile.  I also write about my wine adventures at

Pembroke Studios, Inc.

Founded in 2000 by Elizabeth & Richard Pembroke, Pembroke Studios provides unique, distinguishable campaigns incorporating brand, print, mulit-media, e-commerce, advertising and marketing mediums. We create innovative, original design solutions for a broad range of clients, ranging from corporate identities and logos to art direction and designing entire cookbooks. Industries span from wineries and home décor to schools, land development and wine associations.

With the winning combination of Elizabeth’s comprehensive design background and experience in project management, conceptual product design, print, art direction, photo styling, marketing, copywriting, and exceptional organization skills to Richard’s expert eye for design and art, Pembroke Studios offers the complete package from concept to manufacturing.

With over 50 combined years experience in the field of art, Pembroke Studios offers diverse styles of illustration and design, proven product development skills, remarkable communication skills along with an innate knowledge of meeting market demands.

Inspired by the spectacular Northern California wine county, Pembroke Studios is located in a modern carriage house behind their stately old 1892 Victorian.