Brand identity, package development, website design & development, public relations
Between December 2015 and April 2017 we managed marketing for Castellucci Napa Valley. Working with the Castellucci family, we developed the initial brand identity and label design in order to launch their first three vintages. This also included silkscreen as well as paper label designs. Following the initial label design, we began work on a website designed to tell the story of the family, the quality of the wines and be a platform for future business initiatives. We managed the website production including overseeing design, copy, photography and functionality as well as integration into the wine ecommerce platform.
The wine brand launch included holiday wine parties in St Helena and San Francisco, email, the website launch and social media programming.
Following the launch we began work on The Ink House, a luxury inn in St Helena. The Ink House was incorporated into the website as well as a new website: Ink House Napa Valley.
Public relations outreach was conducted both for the wines and The Ink House including an article in the Napa Valley Register.
Daily programming and creative strategy for five social media channels across two brands.