Monday Dec 05, 2022

African Entertainment Industry Operators Must Visit DEAL 2022 For Latest Entertainment Concepts

DEAL 2022 (Dubai Entertainment Amusement and Leisure)

DEAL 2022 (Dubai Entertainment Amusement and Leisure)

Operators of African family entertainment centers, theme parks and water parks will stand to gain from the upcoming DEAL 2022 as it will feature some of the most innovative and creative entertainment concepts. The 28th edition of the show is set to take place at the prestigious Dubai World Trade Center on March 28and-30and. For more information on DEAL, please log on to

“Africa as a continent is changing, and so are the economies that make it up. Millennials are looking for the latest entertainment concepts and want to have the best entertainment destinations in their country. Their tastes and preferences change every day and they want to be at the forefront of the latest immersive entertainment concepts. Along with this change in behavior, they also need engaging and immersive experiences to sustain their appetite for entertainment. This has given rise to new game concepts such as virtual reality and now they are more engaged by robots that can serve them food and drink. DEAL 2022 is one such trade show that will help African operators meet this growing demand,” said Sharif Rahman, CEO of Stand Expo Morocco exhibition stand contractor in Casablanca and Marrakech.

With over 300 exhibitors from over 45 countries, DEAL 2022 is poised to bring together industry leaders and showcase concepts developed with today’s fast-changing generation demands.

“Africa’s population is expected to reach 2.3 billion by 2050. Unlike the rest of the world, however, its booming population is getting younger. Experts believe that the next big breakthrough for the entertainment and leisure industry, especially in the African region, will be driven by virtual reality technology. Several DEAL 2022 exhibitors from around the world would present a plethora of concepts for African FECs and amusement operators to choose from. Soon, theme park enthusiasts outfitted with VR accessories will enter worlds that are literally impossible to recreate,” Mr. Rahman added.

The CEO of IEC further stated, “This is a great business opportunity for shopping center owners, property developers and other stakeholders in Africa, who are planning to start or grow their unique projects. integrated into a play/entertainment area. DEAL 2022 will provide the right platform to create a win-win situation for exhibitors, visitors and end consumers who will experience these amazing concepts.

Commenting on the growth of virtual reality concepts, Mr. Rahman said, “Today, the entertainment aspect is an integral part of any power center. The main reason is to increase foot traffic and eventually increase sales. African stakeholders who visit DEAL can also visit VR parks in UAE to know the potential and also to know how they are increasing their revenue. The installation can stay the same, however, the software and games need to be upgraded and changed, which is not as expensive as changing the whole inside of the installation. In Dubai, there are many options for virtual reality based rides in Virtual Worlds, Magic Planet among others, an exclusive VR park in the Dubai Mall has changed the face of entertainment in the city”.

DEAL 2022 will take place during the calendar months of the mega World EXPO 2020 Dubai, which is scheduled between 1st from October 31 and 31, 2021st March 2022. DEAL show organizers urge participating exhibitors to plan their travel in advance to also attend this multi-billion dollar event.

Distributed by APO Group on behalf of DEAL 2022 (Dubai Entertainment Amusement and Leisure).

For more information, please contact:
Prem A. Ramachandran
General manager
Whitewater Public Relations
Mobile: 0097150-4537253
PO. Box 18936, Dubai, UAE
E-mail: [email protected]

About International Expo-Consults (IEC):
International Expo-Consults LLC (IEC) is an internationally renowned trade show management company with an impressive track record of over 28 years of business in the Middle East and Asia-Pacific region. The exposure subsidiary of the Dubai-based conglomerate, the Falak Holding; IEC is the organizer of key exhibitions including Sign and Graphics Imaging (SGI) and the Dubai Entertainment, Amusement and Leisure (DEAL) show. Falak Holding has been an industry pioneer over the past 38 years, having diversified its business interests including property development; retail – sports, fashion, furnishings; exhibitions, medical diagnostics, trade and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project. For more information on DEAL, please log on to

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.


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