Thursday Oct 06, 2022

Media Expo to Introduce New Labeling Category at May 2022 Mumbai

Media Expo to Introduce New Labeling Category at May 2022 Mumbai

Responding to the changing needs of the advertising industry in the post-lockdown era, Media Expo, organized by Messe Frankfurt India, will showcase a new product category on labeling and packaging technology at the upcoming 48th edition. from her living room in Mumbai in May.

Media Expo also hosted some of the latest technology showcases in printing, signage, retail displays, finishing and manufacturing, as well as media and technology.The show is held at Bombay Exhibition Centre, Goregaon, from May 12-14, 2022.

Leading large format printing technology manufacturers, HP India and Mehta Cad Cam will showcase their most advanced labeling and packaging production technologies on the Media Expo exhibition floor for the first time.

Commenting on the ensuing changes in the advertising industry, Mr Raj Manek, Executive Director and Member of the Board of Messe Frankfurt Asia Holdings Ltd, said: “The way branded advertising and content is consumed and perceived has changed dramatically over the past few years. Today, digital and physical advertising mediums have become two sides of the same coin and go hand in hand to deliver better reach and impact of a brand on its audience. However, just as digital advertising continues to evolve, it is also crucial for players in the physical advertising segment to continue to discover new technologies and channels to meet the preferences of modern consumers.

Manek added, “Having set the tone for the new normal with our New Delhi edition, we are ready to welcome our industry stakeholders back to Media Expo Mumbai 2022.” He said the new product category in labeling featured on exhibition floors this year will mean an expanded value offering for trade visitors. “We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way for growth in the physical advertising segment in India.”

Leading manufacturers Arihant Uniglobe, Benson Polymers, D-Kit Media, HP India, Laxmi Sales, Mehta Cad Cam, Mimaki, Mistry Sign, Scorpio and Silicon are among the companies confirmed for the three-day expo.

Apart from the Mumbai edition, Messe Frankfurt India will also host the advertising fraternity at Media Expo New Delhi from 1-3 September 2022 at India Exposition Center & Mart, Greater Noida.

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